Spotlighting his “Proud to Pay” campaign and its hefty price tag, Jay-Z‘s Life+Times presents “Nipsey Hussle Crenshaw – The Truth With Elliott Wilson.” RapRadar‘s Elliott Wilson sits with Nipsey to discuss the idea behind the campaign and its impact.
Nipsey Hussle changed the game this year when he decided to sell 1,000 copies of his ‘Crenshaw’ mixtape for $100 each, the same day he released it online on DatPiff for free. The shocking part to everyone, including him, was that he sold out that night. Jay-Z alone bought 100 units. The project is monumental in music, especially for hip-hop, because it exhibits his definition of the Jay-Z-coined term “#NewRules.” The fact that so many people supported music and Nipsey so heavily speaks volumes about the project and the direction of music.
The insight given in this interview is pretty powerful. It’s amazing to see artists thinking outside of the box and succeeding. Do you support creative artists coming up with innovative ways to distribute music?