In his cover story, he shares how he joined OVO and the really breaks down his rise to the top.
In early 2013, PARTYNEXTDOOR’s music found its way to OVO. “I’m eternally interested and curious and looking for that new hit, to feel something that I’ve never felt,” says the label’s co-founder Oliver El-Khatib, over the phone from Toronto. He first received Party’s music from frequent Drake producer Boi-1da, who sent some songs over from an email address El-Khatib didn’t recognize at first. “I’ll just listen to anything,” El-Khatib says. “I give my email address to anybody. I was getting these emails from a random address, and I started listening, and it was crazy. So I hit back like, ‘Send me more, I need to hear more,’ because that’s how I gauge how consistent it is. Is it two flukes? Or is this like a sound, is this cohesive? He kept sending me more, and I started to get really into it and playing it for 40 and for the boy.”