The North Carolina rapper steals the top spot from Taylor Swift’s 1989 by selling 371,000 copies in it’s first week! 2014 Forest Hills Drive marks Cole’s biggest opening week and the highest-selling debut of any hip-hop album in 2014, which means he also beats Rick Ross’ Mastermind, which sold 179,000 copies.
Cole’s sophomore album Born Sinner debuted at No. 2 in June 2013 with 297,000 copies.
Cole announced the album less than a month before release and without any singles and little promotion. It was streamed 15.7 million times in one week on Spotify, setting an all-time record in the U.S.
The real is back
— J. Cole (@JColeNC) December 16, 2014
His Roc Nation boss Jay Z also celebrated the achievement by writing on his website Life+Times, “New rules, new results.”