Surf’s Up! Hurley has just unveiled their newest board short collaboration that will be making its debut at Agenda this week!
Hurley’s Creative Director, Ryan Hurley met Cryptik a few years back and fell in love with his work. He wanted a piece of Cryptik’s art he could share with friends and family each day so he commissioned Cryptik to paint the inside of his pool. When Cryptik was finished, Ryan loved the end result. The rest is history.
For the first time ever, LA based artist Cryptik has partnered with Hurley to create the Hurley x Cryptik product collection that will be available at Hurley.com on January 7th.
This Cryptik x Hurley board short exemplifies this union: “This is more than art. This is a movement. Through intricate, rigorously done design, the Cryptik movement’s goal is to help others develop a deeper, meaningful philosophy of life. The Cryptik movement lends its complex design in this unique collaboration with Phantom.”
Hurley is honored to be a part of this exclusive collaboration. In the words of Cryptik, “Either we evolve or we perish, when it’s right, it’s right.” Welcome to the evolution.
Photos via Kicks On Fire.